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What drives a seven-time CrossFit Games athlete to become a winemaker? For Margaux Alvarez, it wasn’t just discipline or talent—it was grief. The loss of her younger sister became the ignition point for a relentless pursuit of excellence, balance, and legacy. In this conversation, we explore how that pain turned into purpose.
1. Pain Can Be a Catalyst Margaux’s journey took a pivotal turn in 2008 after the death of her sister. Instead of retreating, she leaned into hard things—fitness, entrepreneurship, and growth. Her mantra? If it matters, go all in. This mindset continues to shape how she trains, coaches, and lives.
2. Wine as a Metaphor for Growth You wouldn’t expect a CrossFit athlete to enter the winemaking world—but Margaux did, and for good reason. The parallels are uncanny: physical labor, delayed gratification, process over product. Like a good vintage, success takes time, intention, and patience.
3. Progress Means Catching Yourself Sooner Margaux’s personal growth hasn’t come without setbacks. But for her, progress isn’t perfection—it’s shortening the gap between mistake and course correction. Whether it’s communication or mindset, she redefines success as faster rebounds, not flawless execution.
So What’s The Point? When grief meets grit, the result can be a life lived in full alignment.
Your Next EASIEST Step: Struggling to balance performance and purpose? Start with Margaux’s formula: move your body, quiet your mind, and journal your truth. Begin with just five minutes of intentional reflection after your next workout.
Join the Alignment Village: Want tools to help you lead with integrity, courage, and ownership? Join our community and get access to free fitness and mindset resources at NextLevelVillage.com
